More likely to buy
More time spent on the platform
Of shoppers viewed the 3d models
Houzz is the No. 1 app for improving and designing your home. Whether you’re building, remodeling or decorating, Houzz has you covered. With over 17+ million users Houzz wanted to make the home improvement and home design experience more fun and productive.
Over 300,000 furniture and decor products from the Houzz catalog were turned into 3d models. To view the 3d model of the product a shopper simply taps the View in My Room 3D button on a product page for any 3D-enabled product, launching the camera. When the camera is held up to display the room, the selected product will appear in 3D in the screen. The shopper can manipulate the item, rotating and placing it at the best position and angle to see how the product would look in their home.
50% of Houzz shoppers utilized the 3d models to view the products in their home, making them more "lifelike". Over one million people have used the Augmented Reality feature and were 11 times more likely to purchase and spent 3 times more time on the platform.