50% of app users turned into foot traffic
Avg views per user
Average view time
How do you leverage your direct mail campaign with your existing digital content? By transforming your print into a digital screen. CMC wanted to share their story with their mail audience prompting them to take action and come visit them for coffee!
AVO let CMC place their story directly on their direct mail campaign. First, they added a call to action on the print piece using a free coffee giveaway to entice participants to engage with the mail piece using AVO. Once engaged mail recipients saw the amazing impact CMC has on their local Charlotte community also giving a view of the beautiful coffee shop!
Revealing CMC’s story directly on their mailers brought more awareness to CMC and brought an increase of foot traffic to the cafe.