Increase in data captured
For the past 25+ years, New Benefits has pioneered the non-insured benefits business—providing more than 30 benefit programs and an extensive offering of value-added services, including printing, compliance, administration, and bilingual membership services. New Benefits developed a cutting edge new application and was tasked to bring awareness to the new app. Looking to take advantage of their existing mailers to reveal their new app to their mail audience New Benefits looked to AVO’s technology to connect their print to their digital assets.
New Benefits took advantage of their existing digital content using AVO to deliver that content on their print material. New Benefits was able to measure their print material with in-depth analytics from Campaign Manager. New Benefits drove awareness to their new application and created a measurable and memorable experience from their direct mail campaign.
AVO proved to be a highly efficient partner for New Benefits performing at a 101% increase in measurement from previous direct mail campaigns. AVO was able to both provide insights and provide a memorable experience increasing their new product awareness.